Last updated October 30, 2026 · Nome Technologies LLC
STYL. is provided by Nome Technologies LLC, with palettes licensed from Global Color Analysis. Styling runs on your device. Feedback and usage sharing is on by default and can be turned off in You. Keeping your own devices in step, sharing a closet or a board, connecting with a code and reporting a note use iCloud, and so do the records made when you buy or redeem a palette code. Apple also handles purchases and calendar syncing as described below.
The short version
STYL. has no account of its own, no advertising, and no tracking. Your photos are read on your device. While iCloud sync is on, they are also kept in your own iCloud storage so your own devices match; nobody else can see that copy. Photos you pin to a board or add to the Library are kept in your own iCloud storage whether or not sync is on, so the board is ready to share; nobody else can see them until you share it. They reach another person only if you share a closet or a board with them (which copies them to your own iCloud storage so that person can see them) or send a closet as a file. Feedback and usage sharing is on by default; turn it off in You › Improve STYL. Calendar events follow your calendar account’s sync settings. Buying a palette code and redeeming one each require one iCloud record, which is what keeps every code different and stops one being used twice, and cannot be turned off. Anything STYL. writes to iCloud is associated by Apple with an identifier for your Apple Account that is specific to this app and that we cannot use to identify you.
What is stored, and where
Your device stores your name, preferences, chats, liked colors, scans, photos, clothing, outfits, boards, notes, habits, reminders, and unlocked palettes. Both chats run on your device on built-in rules; nothing is sent to an AI service. While iCloud sync is on, part of this is also kept in your own iCloud storage, as described under Keeping your devices in step.
Some chat exchanges, written feedback, and usage events are shared as described under Feedback and usage sharing. Your device’s backup settings may also apply to local app data.
Camera and photos
STYL. samples fabric colors from the camera square or the area you tap in a chosen photo. It does not detect or analyze faces. Images are processed on your device and are not saved to your photo library. A piece added with the live camera keeps a small close-up of the square its color was read from, handled like any other photograph of the piece. Images leave your device only for your own iCloud storage — while iCloud sync is on, and for photos you pin to a board or add to the Library whether or not it is — or if you choose to share a closet or a board, or send a closet as a file, as described in the next sections.
Keeping your devices in step
iCloud sync is on unless you turn it off in You › iCloud sync. It keeps a private copy in your own iCloud storage so every iPhone and iPad signed in to your Apple Account shows the same. The copy holds the pieces in your closet and in closets sent to you as files, with their photographs (for some pieces added with the live camera, the close-up the color was read from, too or instead), what you called them, their type and formality, your notes on them, whether you hearted them, the spot in the photograph the color was read from, and the date; your own outfits and outfit plans; your closets, boards and clients, with the names and notes you gave them, when each was shared, the code used to connect with each person, and the anonymous iCloud identifier of whoever shared one with you; whom you have chosen to share your closet with, or not, by the anonymous iCloud identifier of their account; your name, focus areas and app preferences; your habits and reminders; and the people you blocked, with the anonymous iCloud identifiers that let their links and codes be refused.
It never holds a palette color, color name, match percentage or palette. Each device reads the color again from the photograph, or the close-up, against its own copy of the palette. Chats, saved scans and liked colors are not synced. A piece added from the live camera before STYL. kept close-ups stays on the device that scanned it, unless its color was found in a photograph you took of it afterward; that photograph goes with it like any other.
Nobody else can read this copy, and we cannot either: it is never shared, it sits in your Apple Account’s own storage, and Apple associates it with an identifier specific to this app that we cannot use to identify you. Deleting something in the app deletes it from your other devices too, with one exception: a frozen copy of a closet someone stopped sharing with you holds pieces that are not part of this copy, so it stays on each of your devices until you delete it there. Turning sync off stops it and keeps the copy; you can then delete the copy in You › iCloud sync, and your other devices stop syncing and keep what they have. Signing out of iCloud or switching Apple Accounts turns sync off on that device.
Sharing a closet or a board
If you share a closet or a board, the pieces in it are copied to your own iCloud storage so the person you shared with can see them. What travels is the photograph (for some pieces added with the live camera, the close-up the color was read from, too or instead), what you called the piece, the type of piece and its formality, the note you wrote on it, whether you hearted it, the spot in the photograph the color was read from, and the date. Outfits travel with their names, occasions, and notes, as a grouping of those pieces. The share is titled with your name, and a board also carries the name you gave the board. If you are a consultant, the boards and private notes channels you share also say that you are one, so the people you're connected with can see whether you are a consultant; they don't say which palettes you have. Apple’s iCloud sharing also gives the people in a share the name on each other’s Apple Account, and STYL. shows it: someone you connect with sees the name on your Apple Account when your share carries no name you typed, including when they look up a code you made, and you see the name on theirs beside them in You › Sharing — or, for someone you invited by email address or phone number through Apple’s share sheet, the address or number you entered. Your closet is shared with each person separately: with a consultant whose code you entered as their client, unless you turn it off on their page, and with anyone else, including a consultant whose code you entered as a consultant yourself, only when you turn it on on their page or share it by link from your closet. Share by link in You › Sharing connects you with someone without sharing your closet. Turning it off for one person takes it from them alone, and they keep what already reached them. The shared copy of your closet in iCloud exists only while you share it; stopping sharing deletes it. The private copy kept by iCloud sync is separate and is never shared.
Colors never travel. No palette color, color name or match percentage is stored in any shared record. A shared closet also carries the names of the palettes its owner has bought and which of them they use, so a consultant can read the clothes against the owner’s palette; nothing about any color in those palettes goes with them. Each device reads the color again from the photograph against its own copy of the palette, which is why the same piece can read differently for someone on a different palette.
The person you share with can look and cannot change anything: Apple refuses writes from a read-only participant at the service, not merely in the app. You own what you shared and they own what they shared with you. Notes are stored under the account of whoever wrote them, together with the name they signed, so nobody can alter anyone else’s words. A note to one person travels on a board you keep for them or on a private channel to them, so only that person can read it. A note on your own piece goes only to the one person you choose among those you share your closet with; while it is shared with nobody, the note stays on your device.
We cannot read any of this. It sits in your Apple Account’s own storage, and Apple associates it with an identifier specific to this app that we cannot use to identify you. Apple’s iCloud terms cover its handling.
Connecting with a code stores two further records in our iCloud database, each holding a link to the invitation and the date it was made. When someone shares a closet or a board with you by link, or connects with you by link, your device stores one such record too, holding a link to a private notes channel it opens to them, so your notes and boards can reach them without your sharing anything back; only their Apple Account can open it. They contain no name and nothing about your clothes, and they cannot be listed or searched — only fetched by someone who already has the code, or, for a notes channel, by someone who knows which two Apple Accounts it connects, such as another person a closet is shared with. Even then, the link inside opens only for the one Apple Account it was made for. A code works once, so send it only to the person it is meant for.
You can also send a closet as a file, through Messages, Mail, AirDrop or Files. The file holds the photographs (for some pieces added with the live camera, the close-up the color was read from, too or instead), what you called each piece, the type of piece and its formality, the note you wrote on it, the spot in the photograph the color was read from, an identifier for each piece so that a closet sent back can be matched with what you sent, any message you add to the whole closet, your name, and the date you sent it, and no colors. It goes only where you send it, and whoever receives it keeps what it contains. We never see it.
Ending sharing stops anything further from arriving. It does not reach back: pieces that already reached the other person stay on their device as a frozen copy until they delete it, which they can do under You › Sharing. The same applies to anything that reached you. A note written on a piece itself stays with that piece. The notes between you work differently. Turning your closet off for one person ends only their access to your closet: the notes and boards between you carry on. The notes end when a share ends as a whole: you stop sharing your closet with everyone, either of you leaves or stops sharing a closet or board, or someone is removed or blocked. The notes about your pieces also end once nobody is left on your closet. Notes that end are deleted from your device, and the ones you wrote are removed from iCloud, so they disappear from the other person’s device the next time it syncs. Notes the other person wrote stay with them.
A note somebody wrote to you can be reported by pressing and holding it. Reporting sends that note, the name signed to it, the dates it was written and reported, and the app version to us, so that we can look at it. This happens whether or not feedback sharing is on, because a report that went nowhere would not be a report; you are told so before it is sent. It sends nothing else — no photograph, no piece, no palette and no color. Reporting does not remove the note from their device. We review each report within 24 hours and act on it under Section 9 of the Terms of Use, which can include ending the writer’s access. Before a note is sent, your device checks it for objectionable words and stops it if it finds one; nothing is sent to us for this. To stop someone yourself, block them: press and hold their note and choose Block. Blocking leaves what they share and removes it from your device, deletes the notes between you from your device, stops sharing your closet with them, keeps your boards for them as frozen copies they can no longer see, and refuses anything more from their Apple Account; unblock them under You › Sharing. Blocking happens on your device and tells us nothing: your blocked list is kept on your device, and in your private iCloud copy while iCloud sync is on, and records the person’s name as you saved it and the anonymous iCloud identifier of what they shared, so that their links and codes can be refused. Remove, on a person’s page, ends sharing in both directions, deletes the notes between you from both sides, and removes what they shared from your device, and from your other devices while iCloud sync is on. If someone leaves something you shared, the app notices the next time it checks with iCloud, marks it no longer shared, and deletes the notes between you; for your closet shared with several people, that happens when the last of them leaves. We cannot reply to reports.
Calendar and notifications
With permission, STYL. saves requested events to your default Apple Calendar. It reads and manages only events it added. Those events may sync through your calendar account. Reminders are local STYL. notifications, not Apple Reminders items.
Purchases
Apple handles payments and subscriptions. STYL. does not receive your payment details. The app records your palette access and purchased gift codes. Apple’s privacy policy covers its purchase services.
Palette codes
Redemption creates a record in our iCloud database. The record is named with a one-way hash of the code, and contains the palette, the redemption date, and the app version. It does not contain the code itself. This record is what makes a code single-use, so it is required and cannot be turned off; without it the same code could be redeemed repeatedly.
Buying a code also creates a record in our iCloud database, when the code is issued (or, without a connection then, the next time the app opens), so that no two codes issued are the same. It is named with a different one-way hash of the code and contains only a one-way hash of the code together with its App Store purchase. It does not contain the code, the palette, or the purchase itself, and it never marks the code as used.
Like every record written to our iCloud database, each is associated by Apple with an identifier for the Apple Account that created it. That identifier is specific to STYL. and cannot be used by us to identify you, contact you, or link you to any account outside this app. We do not read it or use it. The buyer can look up the redemption date using the code.
These records are permanent: neither you nor the app can delete them.
The app also keeps a redemption hold in your keychain so an interrupted purchase can be retried. The hold stays on this device, works only for the App Store account that redeemed the code, and is removed once the palette is added. The palette is added to the recipient’s Apple Account as a free purchase and can be restored with that account. Apple’s iCloud and App Store services also process account and service metadata under their own policies.
Children
STYL. is not directed to children under 13, may not be used by them, and does not knowingly collect their personal information. If you believe a child under 13 has sent us information, email support@nometechnologies.com and we will delete what we can identify. The feedback-sharing controls and data flows described here apply to all users.
Feedback and usage sharing
Chat exchanges that went wrong are saved under You › Improve STYL.: questions a chat did not understand or could not answer, suggestions you turned down, replies you down-voted or reported, answers you corrected or asked again in other words, and preferences it did not understand. Written feedback is saved there too. With sharing on, the app sends each one to our iCloud database with the text of the question and the reply, which of the two chats produced it, the reason it was recorded, the date, the app version, and your active palette.
The app also sends usage events. These cover outfits shown, saved, liked, disliked and re-rolled; thumbs on replies and on scans; taps on suggestion chips; requests offered to the other chat that you did not take; scan results and the light level measured; questions you rephrased or corrected; comparisons used; clothing types you typed because the list did not cover them; boards saved and pieces pinned; the issuing and redemption of palette codes; and sharing activity — closets and boards sent, received or accepted, your closet’s sharing turned on or off for a person, shares that were left, ended or reset, and notes posted or ended — with the error message when sharing fails. They also include sync diagnostics: iCloud sync errors, with the error code or message, piece counts when your closet is synced again, and that the iCloud account on the device signed in, signed out or changed. When you send written feedback, an event records its length in characters. A tap on a suggestion chip records which kind of suggestion it was, not its wording. Each event carries its name, a short detail of up to 120 characters, a number, which chat it came from, the app version, your active palette, and the time it happened. Events do not include other people’s names.
Like every record written to our iCloud database, each of these is associated by Apple with an identifier for the Apple Account that created it. That identifier is specific to STYL., cannot be used by us to identify or contact you, and is not linked to any account outside this app. We do not read it or use it.
Before sending text, the app attempts to remove email addresses, phone numbers, long digit strings, your saved name, and palette color codes. This cannot guarantee removal of every personal detail. Do not include private information in chats or feedback that may be shared.
We use these reports to improve STYL. and cannot reply to them. Sharing is on by default, shown during setup, and controlled by You › Improve STYL. › Share feedback and usage. Turning it off stops future uploads; it does not recall previously sent reports. Unsent records stay locally and may be sent if sharing is turned on again.
Deleting your information
You can delete pieces, outfits, boards, scans, chats, preferences, your own notes, and closets or boards others shared with you, in the app. Records already sent to our iCloud database — feedback, usage events, reports, palette code records, and invitation records — cannot be deleted by the app. Clearing local feedback does not delete copies already sent. Invitation records stay in our iCloud database; the link they hold stops working once used.
Deleting the app removes its local app data, but not what is in your own iCloud storage: a redemption hold in your keychain may remain, the copy kept by iCloud sync stays until you delete it in You › iCloud sync, and the photos you pinned to a board or added to the Library stay there too. Deleting the app does not stop sharing: a closet or a board you shared keeps reaching the people you shared it with until you stop sharing it in the app, or delete STYL.’s data in your iCloud settings. Calendar events and backups are separate. Purchases remain on your Apple Account and can be restored. Stopping sharing deletes your closet’s shared copy in iCloud, but what already reached the other person stays on their device until they delete it under You › Sharing; the same applies to anything that reached you. Notes are handled as described under Sharing a closet or a board.
Where data is processed, and your rights
What STYL. stores online is kept in Apple’s iCloud and may be processed in the United States and other countries.
How long we keep it: feedback and usage events for up to 24 months from when they were sent; note reports for up to 12 months after we act on them; palette code records for as long as the code they protect could be redeemed, so that a code cannot be used twice. Invitation records hold only a link and a date and are kept until we remove them; the link stops working once used. Then they are deleted.
Why we use it: where the law requires a legal basis, feedback and usage events are processed for our legitimate interest in finding and fixing what goes wrong in STYL., which you can stop at any time by turning sharing off; note reports, to keep people safe and enforce our terms; palette code records, to provide the purchase you made.
We do not sell or share personal information.
You can ask us to access or delete data we hold about you by emailing support@nometechnologies.com or writing to Nome Technologies LLC, 1500 N Grant St, Ste N, Denver, CO 80203-1859, United States. We will do what we can to identify it; records carry no account, so we may not be able to find a particular person’s records.
Changes and contact
Updated policies appear here with a new date. STYL. is made by Nome Technologies LLC, 1500 N Grant St, Ste N, Denver, CO 80203-1859, United States. Questions: support@nometechnologies.com